We might not realize it while we're living vicariously through their adventures as children, but Disney characters offer lot of wisdom. They can even impart a lesson or two to professionals, if they're open to it. At least, that's the theory behind Chevrolet's decision to invite their brand ambassadors (a.k.a. salespeople) from the state of California to Disneyland for a little one-on-one time with Prince Charming, a few cajole princesses...and even Dopey the dwarf.

While this might initially sound a bit silly, Biggers Chevrolet thinks it's actually quite a clever idea. For, it's silliness and fun could be just what's needed to make lessons on charisma, body language and keeping up appearance a little easier to digest and impactful in the long term.

What prompted Chevy to invite California salesmen and women to partake in the unique customer service submersion? The dream of seeing the company live out its own happy ending. Only instead of finding their "one true love", Chevrolet ultimately hopes to supersede the foreign automakers that currently dominate the market, as well as the indigenous Blue Oval.

Of course, Etiquette 101 taught by princes, princesses and dwarves is only a third of the equation. To ensure the American automaker realizes "happily ever after" in California, and other markets worldwide, they're also initiating a redesign of select dealerships as well as the development of more fuel-efficient Chevy models to join the current Cruze, Sonic and forthcoming Malibu hybrid.

To keep up to date on exactly what models evolve from this dedicated product development, be sure to stay tuned. In the mean time, feel free to explore our current new Chevy inventory online, or in person at 1385 E Chicago Street, elgin, IL. If you have any questions, feel free to contact us here or at 1-866-431-1555.